DAVIDE STENNETT
Editor in Chief & Lifestyle & Home Editor

As a marketing executive for more than 20 years, Davide has infused both his unbridled creativity and his fearless leadership into numerous marketing campaigns that have amassed revenues well over $300 million throughout his career. From apparel and footwear manufacturing, consumer products and entertainment, to live, film and video productions and photography, Davide is regarded as a creative genius among his piers.

Having begun his career as an entertainment and fitness director at Club Med in the late 80’s, Davide traveled the world creating large stage productions as well as managing physical fitness activities for thousands of guests during his two year tour with the company.

In 1987 a chance encounter with one of his guests at Club Med prompted Davide to relocate to California to explore the fashion and entertainment industries. It was there that he was thrust squarely into the frenetic pace of the fashion manufacturing and branding industry in downtown L.A. Always prepared to meet a challenge head-on, Davide applied his knowledge of marketing (through a Bachelor’s of Business Degree obtained at Western Connecticut State University) to the task at hand and became the director of Marketing for Surf Fetish, Fetish Blues - - a company grossing well over $15million per year.

While creating and governing the marketing efforts for the company and simultaneously watching for fresh trends in the apparel industry, Davide became acutely aware of a new demographic trend in the marketplace. It was known as the Urban Hip-Hop movement in fashion; a street culture, largely perpetuated by African-Americans in the inner cities of the United States but with no significant fashion offerings to address their demands. He approached the then owner of Surf Fetish who subsequently broke away from the company with a lead designer and the three men created Cross Colours Clothing. Cross Colours, known as the preeminent Godfather of the Urban Fashion industry, amassed a staggering $89million of revenues in just under two years of operations. It was the dawn of a new era in fashion.

Throughout his career at Cross Colors Davide continually created poignant, edgy, memorable and thought-provoking media campaigns. While the company enjoyed global recognition as the premier urban clothing collection in America - - with accolades gracing the pages of Elle, Forbes, Sportswear International, WWD, Fortune, Black Enterprise and other notable publications, Davide enjoyed notoriety for his significant contribution as a cutting-edge marketing director to unprecedented growth in the global apparel economy. Shortly thereafter companies such as Pepsi Cola, Reebok, B.U.M. Equipment, Phat Farm and others sought his expertise as a consultant.

In the early 90’s Davide ventured out on his own to created Davide and Co. LLC, a company dedicated to keeping his creativity sharply honed while helping medium and start-up companies build their branding and marketing campaigns. Through this process, Davide became a professional photographer, producer and director, creating large scale productions for entities such as ESPN, MOTOWN CAFÉ, STUDIO 54 - - LAS VEGAS, HOUSE OF BLUES - - LAS VEGAS, LA BLACK BUSINESS EXPO, SHAQUILLE O’NEAL, PAULA ABDUL and numerous others. From casual to couture, Davide productions had a signature flair that made him one of the most sought-after creative minds in the industry.

Currently on a path to write books, tour as a public speaker, create film and multi-media productions, Davide continues to seek grass roots opportunities to create world-class entities. He has partnered with Motions Models realize yet another of his goals, to give back to young people. When reminded that he seems to have done it all in his career, Davide simply states that, “as a little boy growing up in Jamaica, the only box that you can think outside of, is the one you’ve created for yourself!”

 

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